Noku
NOKU MOCHI
"From Small to Big"
1. Reinventing Frozen Snacks Tired of traditional ice creams with wooden sticks or repetitive flavors in cones? Noku Mochi is here to (r)evolutionize the frozen snack category, offering a new, vibrant, and delicious experience.
2. The Origin of Noku Mochi Noku was born from the passion of three traveler friends eager to discover new cultures. During their trips to Vietnam, Thailand, and Japan, they fell in love with mochi, an iconic dessert in Asian gastronomy. In Japan, they discovered its cultural duality: Traditional mochis in rural areas, symbolizing family unity. Modern and colorful mochis in Tokyo, popular among urban tribes. It was in Hanoi, by Hoan Kiem Lake, when Yolanda had the vision: "We have to bring the Mochi experience to Spain." This is how the idea of democratizing mochi as an accessible snack for everyone was born.
3. From a Small Workshop to the Mochi Factory
2019: Opening of a small 70m² workshop in the Ruzafa neighborhood, Valencia, to test the market.
2021: Relocation to an 800m² facility in Sedaví, Valencia, and the official launch of Noku Mochi. 2023: Inauguration of the current 3,000m² Mochi Factory in Torrent, Valencia.
4. Our Mission: Democratizing Mochi Many people are unfamiliar with mochi or have only tried it in Japanese restaurants, making it hard to find in their daily lives. That’s why Noku Mochi was born—to make mochi accessible to everyone through retail chains, turning it into the perfect frozen snack.
5. Flavors for Every Taste Noku Mochi offers a mix of familiar and exotic flavors:
Classic & Well-Known : Chocolate, White Chocolate, and Cheesecake.
Exotic & Vibrant : Mango and Coconut.
New Flavors: Matcha Tea, Yuzu & Lemon Pie, Red Fruits, and Passion Fruit.
6. A Snack Designed for New Generations New generations (Millennials and Gen Z) seek innovative alternatives to traditional ice cream and enjoy snacking as part of their lifestyle. Noku Mochi adapts to this trend by offering:
35 grams, 3 bites, 100 calories.
Flexible consumption Enjoy it anytime, making it more than just a dessert.
A multisensory experience Vibrant colors, dual textures (dough and double filling), intense flavors, and an exotic touch.
7. The Future of Snacking Snacking is on the rise among younger generations, who prefer eating more frequently but in smaller portions. Some even replace full meals with snacks, making Noku Mochi an ideal choice for any time of day.
